On Grounding Your Faith
The real final judgement is not God’s judgement of you — it is your judgement of God
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You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.
Here’s Why I Keep Insisting That Your Target Audience is Too Broad
When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often…
