I am Chris K. N.

and I write and I help people with their marketing

Here’s Why I Keep Insisting That Your Target Audience is Too Broad

When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often define their target audiences much too broadly. And when I ask them to be more specific, I get a lot of resistance. It’s understandable. When you have a great product that you believe in, you want everyone (or at least everyone who can pay) to know about it. And you…

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Don’t get fooled by outrage

There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Outrage at politicians and big corporations; at science-deniers and at bad science. Anger at Trump supporters and at the liberal P.C. elites, at beggars and rich people, hipsters and yuppies, millennials and boomers. Anger over fake news and the mainstream media’s bias. Fear and loathing directed at ISIS, Bashar al-Assad, Russia, Israel, Palestinians, Muslims, refugees, immigrants, etc. Before you get outraged again, please understand that you are being manipulated. Most…

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Overvåkingskapitalisme

Tillatelse til å Selge og Snoke

De fleste av oss har vokst opp med at salg og reklame i utgangspunktet er uting. Det er noe lovene beskytter oss mot. Det er underforstått at det handler om å overtale de naive naboene våre til å gi fra seg pengene sine. (Heldigvis er vi selv altfor smarte til å falle for de sleipe triksene.) Salg er bare selvpromotering, manipulasjon og mas. Reklame er bare irriterende og forstyrrende. (Hvis ikke den er underholdende, da. Da er det greit. Og når en telefonsvarer ringer meg midt i middagen, for å love meg gratis og uforpliktende cruise til Bahamas, er jeg…

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