When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often…
Black Friday is almost here again. And it’s getting crazier by the year. Here are some reasons why you should ignore the most dangerous shopping day of the year, and advice for those who can’t.
There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Outrage at politicians and big corporations; at science-deniers and at bad science. Anger at Trump supporters and at the liberal…
Between domestic legislation, international law and multilateral consensus, a group of about 40 industrialized countries with a thing about signing papers, have made a megalomaniacal dictator’s job difficult – not to mention that of his suppliers. The handful of countries that, after having started two world wars, have learned the recipe for destruction, are doing their best to keep it a secret.
We are capable of looking ourselves in the mirror – Geir Vinghøg, Chairman of the Board at Vinghøg AS, about knowing how and why the export control system works. Most arms producers have an idea of what they are allowed to do, and what requests would be futile to follow…
Nicholas Marsh with NISAT doesn’t criticize Norwegian arms politics very much. As far as he’s concerned it stands up quite well in international comparison. But nothing is perfect. There are the issues raised by exporting weapons to Turkey, but he realizes that it would be very difficult politically to refuse.
The Scandinavian countries are proud of the image they project to the world. They are peaceful, they fulfill their international duties and they do their best to solve other countries’ problems. Is it a contradiction, then, that Norway and Sweden both host thriving defense industries? “The problem is probably not…
When New York City's Twin Towers came plunging down on Wall Street, they brought with them the employees and offices of some 280 companies. Six banks, five brokerage houses and three insurance companies had their headquarters in the two skyscrapers, and many more rented prestigious space there. The disaster's effects on the American and global economy were significant, but surprisingly, they were neither unprecedented nor completely devastating.
Sebastian Külps swirls around in his deep desk chair and leans back, a gesture that makes him look the young, prosperous and generally hardworking man that he is. Like most of his colleagues, he is in his early thirties, male and confident. His business card says vice president, and his…
