In English

In English · Jul 11, 2022

We May Be Penguins – Thoughts on the Fermi Paradox

The brilliant physicist Enrico Fermi famously wondered: With billions of Earth-like planets orbiting billions of Sun-like stars for billions of years, the galaxy should be teeming with life. So …where is everyone?

In English · Jun 18, 2022

7 Straight-Forward Rules: How to Successfully Market Your Brand

You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.

In English · Jan 26, 2019

Here’s Why I Keep Insisting That Your Target Audience is Too Broad

When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms…

In English · Oct 30, 2018

Why Small Businesses Should Shun Black Friday — and How

Black Friday is almost here again. And it’s getting crazier by the year. Here are some reasons why you should ignore the most dangerous shopping day of the year, and advice for those who can’t.

In English · Jul 9, 2017

Don’t get fooled by outrage

There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Before you get outraged again, please understand that you are being manipulated.