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here's an idea … ·

Free idea: Redesign the airport arrivals pick-up zone

At most busy airports I’ve been to, traffic outside of Arrivals is pure chaos. That seems like an entirely avoidable failure of planning and architecture, and a fixable problem. I’ve travelled far less than many people, but have visited enough large, busy airports to notice…
In English ·

7 Straight-Forward Rules: How to Successfully Market Your Brand

You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.

In English ·

Don’t get fooled by outrage

There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Before you get outraged again, please understand that you are being manipulated.
Overvåkingskapitalisme
Kronikk ·

Tillatelse til å Selge og Snoke

De fleste av oss har vokst opp med at salg og reklame i utgangspunktet er uting. Det er noe lovene beskytter oss mot. Det er underforstått at det handler om å overtale de naive naboene våre til å gi fra seg pengene sine. (Heldigvis er…
Writing ·

Minst annerledes av alle i New York

Det er vår oppgave, som innovatører, å være annerledes. Og man skulle kanskje tro vi var gode på det i Annerledeslandet Norge, men det spørs om ikke vi har noe å lære om annerledeshet.

Jeg er nok den minst “annerledese” personen i hele New York.

Journalism ·

Men hva er stand-up?

Stand-up er ikke noe å le av. Det er dødsens alvor. Når en komiker står helt alene på scenen, foran et publikum som har betalt gode penger for å le, og raskeste vei til A-etat går gjennom dårlige vitser, da har man ikke råd til…
Journalism ·

Det gode liv i Galicia

Man reiser ikke til Galicia for severdighetene, men for roen. Her er noen forslag på måter å finne den. Ved å ta inn på en galisisk Bed & Breakfast, har du allerede tatt del i den jordnære atmosfæren som råder i området, men man behøver…
Journalism ·

Det uparfymerte Spania

Det er en mørk ironi i at et skip kalt Prestige skulle gi Galicia så hard medfart, for hvis det er en ting du ikke kommer til å se mye av i den spanske regionen, så er det nettopp prestisje, eller alt det innebærer av…
In English ·

Legislation, Regulation & Documentation

Between domestic legislation, international law and multilateral consensus, a group of about 40 industrialized countries with a thing about signing papers, have made a megalomaniacal dictator’s job difficult – not to mention that of his suppliers. The handful of countries that, after having started two world wars, have learned the recipe for destruction, are doing their best to keep it a secret.

In English ·

The mirror

We are capable of looking ourselves in the mirror – Geir Vinghøg, Chairman of the Board at Vinghøg AS, about knowing how and why the export control system works. Most arms producers have an idea of what they are allowed to do, and what requests…
In English ·

The 12.7-millimeter football

Nicholas Marsh with NISAT doesn’t criticize Norwegian arms politics very much. As far as he’s concerned it stands up quite well in international comparison. But nothing is perfect. There are the issues raised by exporting weapons to Turkey, but he realizes that it would be…
In English ·

Licensing to Kill?

The Scandinavian countries are proud of the image they project to the world. They are peaceful, they fulfill their international duties and they do their best to solve other countries’ problems. Is it a contradiction, then, that Norway and Sweden both host thriving defense industries?…
In English ·

What the hell happened?

When New York City's Twin Towers came plunging down on Wall Street, they brought with them the employees and offices of some 280 companies. Six banks, five brokerage houses and three insurance companies had their headquarters in the two skyscrapers, and many more rented prestigious space there. The disaster's effects on the American and global economy were significant, but surprisingly, they were neither unprecedented nor completely devastating.

In English ·

When Money Gets Frightened

Sebastian Külps swirls around in his deep desk chair and leans back, a gesture that makes him look the young, prosperous and generally hardworking man that he is. Like most of his colleagues, he is in his early thirties, male and confident. His business card…