Når du vil ha et presist og levende språk i det du skriver, gjelder det å velge ordene sine forsiktig, og bruke et variert språk som fanger nyansene i det du sier.
Jeg skriver om mange temaer på to språk, og prøver i blant å hjelpe folk med kommunikasjon og markedsføring. Her samler jeg litt av alt det.
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Predicting the Collapse of Society
Book Review: End Times by Peter Turchin. An ambitious, but not exactly optimistic, take on history, current events, and our near future.↗ Ekstern artikkelFree idea: Redesign the airport arrivals pick-up zone
At most busy airports I’ve been to, traffic outside of Arrivals is pure chaos. That seems like an entirely avoidable failure of planning and architecture, and a fixable problem. I’ve travelled far less than many people, but have visited enough large, busy airports to notice…↗ Ekstern artikkelHvorfor og hvordan måle ordvariasjon
↗ Ekstern artikkelElection Day Reimagined as a Joyful Celebration
I’ve been thinking a lot about holidays lately, and about how to make them enjoyable and sticky — and now how to apply that to Election Day.↗ Ekstern artikkelWe May Be Penguins – Thoughts on the Fermi Paradox
The brilliant physicist Enrico Fermi famously wondered: With billions of Earth-like planets orbiting billions of Sun-like stars for billions of years, the galaxy should be teeming with life. So …where is everyone?↗ Ekstern artikkel7 Straight-Forward Rules: How to Successfully Market Your Brand
↗ Ekstern artikkelYou’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.
Nesten for mange råd om hvordan lese grundig korrektur
Det er pinlig å ha mange skrivefeil på et seriøst nettsted, i en jobbsøknad eller i en annen viktig tekst. Derfor bør du gjøre det til en vane å lese korrektur på de viktigste tingene du skriver.
↗ Ekstern artikkelHere’s Why I Keep Insisting That Your Target Audience is Too Broad
When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms…↗ Ekstern artikkelWhy Small Businesses Should Shun Black Friday — and How
↗ Ekstern artikkelBlack Friday is almost here again. And it’s getting crazier by the year. Here are some reasons why you should ignore the most dangerous shopping day of the year, and advice for those who can’t.
Don’t get fooled by outrage
There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Before you get outraged again, please understand that you are being manipulated.
↗ Ekstern artikkelTillatelse til å Selge og Snoke
De fleste av oss har vokst opp med at salg og reklame i utgangspunktet er uting. Det er noe lovene beskytter oss mot. Det er underforstått at det handler om å overtale de naive naboene våre til å gi fra seg pengene sine. (Heldigvis er…Les videre →Minst annerledes av alle i New York
Les videre →Det er vår oppgave, som innovatører, å være annerledes. Og man skulle kanskje tro vi var gode på det i Annerledeslandet Norge, men det spørs om ikke vi har noe å lære om annerledeshet.
Jeg er nok den minst “annerledese” personen i hele New York.
Men hva er stand-up?
Stand-up er ikke noe å le av. Det er dødsens alvor. Når en komiker står helt alene på scenen, foran et publikum som har betalt gode penger for å le, og raskeste vei til A-etat går gjennom dårlige vitser, da har man ikke råd til…Les videre →Det gode liv i Galicia
Man reiser ikke til Galicia for severdighetene, men for roen. Her er noen forslag på måter å finne den. Ved å ta inn på en galisisk Bed & Breakfast, har du allerede tatt del i den jordnære atmosfæren som råder i området, men man behøver…Les videre →Det uparfymerte Spania
Det er en mørk ironi i at et skip kalt Prestige skulle gi Galicia så hard medfart, for hvis det er en ting du ikke kommer til å se mye av i den spanske regionen, så er det nettopp prestisje, eller alt det innebærer av…Les videre →Legislation, Regulation & Documentation
Les videre →Between domestic legislation, international law and multilateral consensus, a group of about 40 industrialized countries with a thing about signing papers, have made a megalomaniacal dictator’s job difficult – not to mention that of his suppliers. The handful of countries that, after having started two world wars, have learned the recipe for destruction, are doing their best to keep it a secret.
The mirror
We are capable of looking ourselves in the mirror – Geir Vinghøg, Chairman of the Board at Vinghøg AS, about knowing how and why the export control system works. Most arms producers have an idea of what they are allowed to do, and what requests…Les videre →The 12.7-millimeter football
Nicholas Marsh with NISAT doesn’t criticize Norwegian arms politics very much. As far as he’s concerned it stands up quite well in international comparison. But nothing is perfect. There are the issues raised by exporting weapons to Turkey, but he realizes that it would be…Les videre →Licensing to Kill?
The Scandinavian countries are proud of the image they project to the world. They are peaceful, they fulfill their international duties and they do their best to solve other countries’ problems. Is it a contradiction, then, that Norway and Sweden both host thriving defense industries?…Les videre →What the hell happened?
Les videre →When New York City's Twin Towers came plunging down on Wall Street, they brought with them the employees and offices of some 280 companies. Six banks, five brokerage houses and three insurance companies had their headquarters in the two skyscrapers, and many more rented prestigious space there. The disaster's effects on the American and global economy were significant, but surprisingly, they were neither unprecedented nor completely devastating.