I write things – different things in different languages – and I help people in business with marketing and communication.
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When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often…
Black Friday is almost here again. And it’s getting crazier by the year. Here are some reasons why you should ignore the most dangerous shopping day of the year, and advice for those who can’t.
There is a lot of outrage in my Facebook and Twitter feeds, in the comment sections I see, and in the op-eds and letters to the editor I sometimes read. Outrage at politicians and big corporations; at science-deniers and at bad science. Anger at Trump supporters and at the liberal…
De fleste av oss har vokst opp med at salg og reklame i utgangspunktet er uting. Det er noe lovene beskytter oss mot. Det er underforstått at det handler om å overtale de naive naboene våre til å gi fra seg pengene sine. (Heldigvis er vi selv altfor smarte til…
Det er vår oppgave, som innovatører, å være annerledes. Og man skulle kanskje tro vi var gode på det i Annerledeslandet Norge, men det spørs om ikke vi har noe å lære om annerledeshet.
Jeg er nok den minst “annerledese” personen i hele New York.
Stand-up er ikke noe å le av. Det er dødsens alvor. Når en komiker står helt alene på scenen, foran et publikum som har betalt gode penger for å le, og raskeste vei til A-etat går gjennom dårlige vitser, da har man ikke råd til å la være ta humoren…
Man reiser ikke til Galicia for severdighetene, men for roen. Her er noen forslag på måter å finne den. Ved å ta inn på en galisisk Bed & Breakfast, har du allerede tatt del i den jordnære atmosfæren som råder i området, men man behøver ikke nødvendigvis bo så enkelt.
Det er en mørk ironi i at et skip kalt Prestige skulle gi Galicia så hard medfart, for hvis det er en ting du ikke kommer til å se mye av i den spanske regionen, så er det nettopp prestisje, eller alt det innebærer av pretensjoner og påtatthet. ”De kaller…
Between domestic legislation, international law and multilateral consensus, a group of about 40 industrialized countries with a thing about signing papers, have made a megalomaniacal dictator’s job difficult – not to mention that of his suppliers. The handful of countries that, after having started two world wars, have learned the recipe for destruction, are doing their best to keep it a secret.
We are capable of looking ourselves in the mirror – Geir Vinghøg, Chairman of the Board at Vinghøg AS, about knowing how and why the export control system works. Most arms producers have an idea of what they are allowed to do, and what requests would be futile to follow…
Nicholas Marsh with NISAT doesn’t criticize Norwegian arms politics very much. As far as he’s concerned it stands up quite well in international comparison. But nothing is perfect. There are the issues raised by exporting weapons to Turkey, but he realizes that it would be very difficult politically to refuse.
The Scandinavian countries are proud of the image they project to the world. They are peaceful, they fulfill their international duties and they do their best to solve other countries’ problems. Is it a contradiction, then, that Norway and Sweden both host thriving defense industries? “The problem is probably not…
When New York City's Twin Towers came plunging down on Wall Street, they brought with them the employees and offices of some 280 companies. Six banks, five brokerage houses and three insurance companies had their headquarters in the two skyscrapers, and many more rented prestigious space there. The disaster's effects on the American and global economy were significant, but surprisingly, they were neither unprecedented nor completely devastating.
