How Some Designers Create Bad Clients
Some words of advice to young designers on what their clients want to see.
Marketing (4)
7 Straight-Forward Rules: How to Successfully Market Your Brand
You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.
Here’s Why I Keep Insisting That Your Target Audience is Too Broad
When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often…
Why Small Businesses Should Shun Black Friday — and How
Black Friday is almost here again. And it’s getting crazier by the year. Here are some reasons why you should ignore the most dangerous shopping day of the year, and advice for those who can’t.
