Medium (10)

Theory of everythig

Who Wants a Theory of Everything?

It’s about time someone answered all the difficult questions about the universe once and for all, isn’t it? And since no one else seems to be taking the task seriously, I guess it’s up to me…

Can we trust the bible?

How do Christians Know What to Believe?

The question in the title is sincere, and if you are a thoughtful, believing Christian, I hope you will answer it in the comments. But to get better answers, I want to give some context for the question, and hopefully challenge you a bit in the process.

Time is relative

The Way We Think About Time is All Wrong

… and it makes us say and do silly things – like claim that the universe is 14 billion years old or compare ourselves to people born at approximately the same time as us. If we can change how we see time, we can see how silly that is, and maybe add some more time to our lives in the process.

7 Straight-Forward Rules: How to Successfully Market Your Brand

You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.

Here’s Why I Keep Insisting That Your Target Audience is Too Broad

When I ask people about their target audience, quite often the reply is “Everyone, really…” or something along those lines. For you, reading this, it probably won’t come as a surprise that that’s not very helpful. But even experienced marketers, who are used to think in terms of target audiences, will often…