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Some words of advice to young designers on what their clients want to see.

When we’re vilifying one side or the other for the senseless killing in the Middle East, chances are we’ve got the sides wrong.

The question in the title is sincere, and if you are a thoughtful, believing Christian, I hope you will answer it in the comments. But to get better answers, I want to give some context for the question, and hopefully challenge you a bit in the process.

You’re starting a business, you have big ambitions, and you need to quickly make your brand known and loved out in the world, to start bringing in the customers. You should probably pick up a book or two on the topic, but to kick things off, here’s my version of Marketing & Branding 101.